Premier Cru is a local, independent wine wholesaler with a focus on delivering what you need to sell more wine and make more money. We do this by getting to know your business and your clientele which allows us to make suitable recommendations and put together bespoke wine menus that your customers will love.

Personal service

Because we are a local independent company, you always have access to a wine expert who can answer your questions and provide accurate information. You won’t be passed from department to department, trying to reach the person you need. Your account manager will take care of payment queries, arranging extra deliveries and offering recommendations.

Range of quality wines

To ensure consistent quality, our in-house experts personally select and taste all our wines. Our wines are sourced from some of the finest wineries in the world and include award winning-wines, well-known favourites and exclusive new vintages. Whatever your personal preferences, we’re confident we can offer a range of wines to suit your tastes.

Bespoke wine menus

Your wine should complement your business and appeal to your clientele; we take our time to understand how we can make that happen. Next, we put together a bespoke wine list to suit your food menu and your customers. We’ll even train your staff on how to confidently talk about your wine menu and make recommendations, helping you to sell more wine.

Competitive prices

We have long-established relationships with our suppliers. Coupled with our efficient operations and low overheads, this allows us to keep our prices competitive. We truly believe that our wines are among the best available at their relative price points. Our vast range of wines allows us to create wine menus to suit different needs and budgets.

Expert advice

When you work with Premier Cru, you don’t have to deal with a sales rep; instead, you’ll be working directly with a wine expert who will take the time to understand your needs. Our wine specialists are passionate about wine and have a vast range of industry experience, allowing them to make expert recommendations based on the needs of your business.

Staff training

To help you get the most from your bespoke wine menu, we offer onsite training for your staff. We’ll teach them how to talk about different wines with confidence, how to make appropriate pairing recommendations based on your menu and how to serve each wine for best results. This will enhance the customer experience and help you to sell more wine.

Credit facilities

Premier Cru offers excellent credit facilities to eligible clients. After you have placed your first order and made payment in full, you can request to set up a credit account. We will have to carry out some checks and ensure you can meet our payment terms before we can offer any credit. Once accepted, the ordering and payment process is simple.

Emergency delivery

We plan our routes to be as efficient as possible, allowing us to keep our costs low and pass the savings on to our clients. However, we understand that sometimes you might need extra deliveries and we are always happy to accommodate these. Don’t panic if you sell more wine than expected; simply let us know and we’ll arrange an emergency delivery.


Customer satisfaction is our priority; that means we deliver what you need, when you need it. Whenever you need expert advice or recommendations, we’re on hand to assist. Whether you want to amend an order or request an emergency delivery, we’ll take care of it. You have a direct line to your personal wine expert; just let them know what you need.

Award winning wines

If you want a wine list that keeps customers coming back, we can help. Our experts are always happy to share advice and make recommendations based on your food menu. You’ll have access to award-winning wines from some of the finest wineries in the world. From well-known ranges to exclusive vintages, our selection includes something for everyone.

Get in touch

We love to meet with people in person to talk through our options and get to know their needs. However, if you need wine urgently then we will do our best to accommodate this for you.

If you’re looking for a reliable wholesale wine merchant in the Yorkshire area, then we’d love to hear from you. Contact our friendly wine experts on 01274 595411 to book a consultation or place a wine order. Alternatively, complete the form below and we’ll call you back.

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